At Veradigm, we understand that reaching healthcare providers (HCPs) at critical points in their workflow is key to driving meaningful engagement and improved prescribing behaviors.
By integrating electronic health record (EHR) advertising into your omnichannel strategy, you can target HCPs with precision and timeliness—right at the point of care.
Case Study: KINESSO's Success with Veradigm and PulsePoint
KINESSO, in collaboration with Veradigm and PulsePoint, helped a large pharmaceutical brand achieve exceptional growth in prescribing behavior by incorporating programmatic EHR advertising. By weaving EHR into an omnichannel strategy, KINESSO was able to reach HCPs at both the clinic and home, enhancing message delivery at critical "blue jean" and "white coat" moments.
The Veradigm Network, one of the largest networks of HCPs in the U.S., empowered KINESSO to deliver highly targeted ads programmatically, seamlessly integrating with other channels while gaining real-time reporting and full NPI reach. This allowed for better clinical insights, stronger engagement, and enhanced outcomes in the treatment journey.
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Download the full case study below to discover how programmatic EHR advertising can transform your healthcare marketing strategy.