Get More From Your EHR Marketing
Veradigm enables life science marketing teams to market directly into physicians’ electronic health record (EHR) system. These systems contain clinical data including ICD-10 codes, prescribing behavior, and more. This first-party data can be used to effectively expand target audience criteria, supplementing NPI-level targeting to include physicians with patients who have specific ICD-10 codes in their charts, have previously prescribed the drug, or other criteria that strongly correlates with likelihood to prescribe.
Access This New Case Study For Full Details
In 2024, a US-based life science company with a new drug in the gastrointestinal therapeutic area engaged with Veradigm to deliver point-of-care advertising directly into healthcare providers’ electronic health record (EHR). Initial targeting was directed at providers in a list of NPI numbers supplied by the company, before audience expansion was used to significantly improve upon already positive results.
